Job Description

The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.

Position Summary

The Social Content Producer will be the creative engine behind the New York Red Bulls social presence, bringing bold ideas, fresh storytelling, and cultural relevance to every platform. This role is responsible for producing dynamic, social-first content that fuels fan growth, drives engagement, and positions the club at the forefront of entertainment and sports. With a focus on creativity and innovation, this individual will transform everything from high-profile moments to behind-the-scenes, everyday footage into compelling content that resonates with both diehard fans and new audiences alike. The role will collaborate closely with the Social Media Manager and across departments to push creative boundaries while supporting broader business goals. This includes league initiatives through MLS Digital, the Red Bull Soccer global brand strategy, and internal stakeholders to support revenue growth in areas such as Marketing Partnerships, Ticket Sales, and Member Services.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• • Serve as the creative engine behind the New York Red Bulls social and digital presence, driving cutting-edge ideas that inspire both our fans and our team.
  • Create content across New York Red Bulls, RBNY II, RBNY Academy, and Sports Illustrated Stadium platforms.
  • Contribute to and lead the execution on the club’s social strategy, balancing day-to-day creativity with long-term brand building.
  • Develop content that authentically connects with core fans while also engaging broader, mainstream audiences.

• • Stay on the pulse of social trends to keep the club’s presence fresh, relevant and buzzworthy.
  • Jump on emerging trends with speed, creativity, and boldness to capture attention.
  • Position the Red Bulls as a cultural player beyond sports by crafting content that resonates with everyday audiences, not just soccer fans.

• • Shoot, produce, and edit vertical video for TikTok, Instagram Reels, YouTube Shorts, and more.
  • Execute social posting across platforms with a keen sense of timing, voice, and audience engagement.
  • Transform everyday content – like sideline camera shots or practice clips – into clever, social first content that surprises and delights.

• • Influence and inspire across the organization, encouraging coaches, staff, and players to participate in fun, innovative content.
  • Partner with video and creative teams to ideate and execute campaigns that push boundaries
  • Act as the point person for influencer engagement, managing influencer partnerships and activities to enhance the brand’s reach.

• • Capture and create content during matchdays, training camps, and other events, including travel to road matches as needed.
  • Showcase not only the game but the personalities, culture and community that defines Red Bulls.

• • Use insights and analytics to shape strategies, measure impact and refine execution
  • Balance creativity with data-driven decision making to grow the fanbase and drive engagement.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3–5 years of experience creating content in a digital sports environment.
• Strong passion for and deep knowledge of soccer, particularly MLS preferred.
• Proven track record of creating content that drives growth and provides value for a brand, preferably in live sports or entertainment.
• Comprehensive understanding of existing and emerging social media platforms, including Instagram (Reels, Stories, Threads, Channels), TikTok, YouTube, X, Facebook, Snapchat, Reddit, and Discord.
• Expertise in vertical video shooting and editing.
• Competent graphic design experience.
• Comfortable appearing on camera for social content as needed.
• Excellent copywriting skills with the ability to craft spotless posts in a fast-paced, live sports environment.
• Highly motivated, collaborative, and self-starting with a passion for working as part of a team.
• This role will report to the Director, Brand and Creative

• Travel 10-20%
• Permanent
• Benefits eligible

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