Job Description
The Senior Marketing Communications Manager will lead our marketing and communications efforts, overseeing projects from concept to completion. The ideal candidate will foster collaboration, ensure the timely production of fresh and relevant communications, and blend strategic thinking with effective execution across all channels while adhering to marketing goals, brand guidelines, and corporate strategies.
Job Requirements - Develop and implement comprehensive marketing communication strategies for all Chauvet brands that align with business objectives and target audience needs.
- Lead and inspire a team of content creators, graphic designers, videographers, and product marketing professionals to produce engaging content across various platforms.
- Work with and lead a creative team in conceptualizing, executing, and presenting multichannel marketing campaigns that meet marketing objectives and drive brand awareness.
- Oversee the creation of marketing materials, including advertisements, social media content, press releases, and promotional materials.
- Ensure all marketing communications adhere to brand guidelines and maintain a consistent brand voice across all channels.
- Collaborate with internal stakeholders, globally, and external partners to develop timely and effective marketing initiatives.
- Work closely with the marketing project manager to establish project timelines, budgets, and resource allocation for marketing communications projects.
- Analyze campaign performance metrics and use insights to refine marketing strategies and improve future initiatives.
- Identify and implement innovative marketing communication techniques (ie, AI) to stay ahead of industry trends and maintain a competitive edge.
- Foster a climate of creativity, collaboration, and measured risk-taking within the marketing communications team.
- Oversee the selection and management of external vendors and agencies as needed to support marketing communication efforts.
- Promote professional development and growth opportunities for team members.
- Ensure all marketing communications comply with relevant regulations and ethical standards.
- Collaborate with the Digital Ops team to ensure the marketing communications calendar captures all major campaign deployment dates.
Education/ Experience/Skills - Bachelor’s degree in marketing, public relations, communications, advertising, multimedia design, or related field.
- At least five years of experience in content generation with a demonstrated record of successful multi-media campaigns and projects, including at least 3 years directly overseeing creative teams. Ideally, both agency and “in-house” marketing experience.
- Outstanding creativity and mastery of design tools and software. Strong experience in graphic design. Adobe Creative Suite, Microsoft Office.
- Photography experience strongly desired. Working knowledge of Digital SLR Camera Systems, video camera, and editing Systems, preferred. Working knowledge of commercial printing methods and file preparation (sheet-fed and web press). Package design experience is a huge plus.
- Outstanding communications (oral, written, presentation-based) and editing skills.
- Strong organizational, project management, and record-keeping skills.
- Initiative to build and maintain a strong rapport with internal and external stakeholders and colleagues.
- Ability to lead and work collaboratively in a high-pressure, deadline-driven environment.
- Decision-Making Skills: Make decisions on copy, art, finished videos, and more prior to presentation to internal clients.
- Analytical Skills: Analyze trends, databases, marketing intelligence reports, analytics, surveys, competitive analyses, and product positioning statements, and incorporate the take-away to continually improve and optimize copy and artwork.
Physical Demands While performing the duties of this job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, stoop, kneel, crouch or crawl. The employee is occasionally required to sit and climb, or balance. The employee must regularly lift and/or move up to ten pounds, and/or lift/move up to fifteen pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Overnight travel via air or land transportation is required.
Working Conditions Work is performed primarily in a standard office environment, but may involve exposure to moderate noise levels from printers and other peripherals.
Job Tags
Work at office, Night shift,