Job Description

Company Background:

Since our founding in 1883, UltraSource has served the processing and packaging equipment needs of thousands of companies worldwide in the meat and poultry, seafood, produce and dairy industries. Our comprehensive offering includes hundreds of products that enable us to custom tailor equipment solutions that meet the production line objectives, labor goals, budget constraints and brand image of our customers.

Summary: Develops visual imagery that communicates the organization's marketing objectives through campaigns, printed materials, exhibit display graphics, and digital media. Defines requirements, visualizing and creating graphics including but not limited to illustrations, logos, layouts, photos, websites and more.

Essential Duties:

• Participates in marketing strategy sessions and project meetings
• Reviews campaign requirements, gains an understanding of the target audience to which a marketing campaign is directed, develops concepts and manages deadlines
• Sketches or electronically produces concept ideas for review and approval for execution
• Responsible for communicating and protecting the company's brand identity and graphic standards
• Designs and prepares layouts for printed and electronic catalogs, ecommerce web sites, direct mail and larger format graphics
• Creates and publishes instructional and promotional videos on YouTube
• Assists with social media and ecommerce store management
• Captures and edits product images and maintains image library and files
• Supports graphic design needs for custom print jobs (customer product labels, etc.) and manufacturing (decals, control panel templates, etc.)
• Study design briefs and determine requirements
• Conceptualize visuals based on requirements; prepare rough drafts and present ideas to team
• Work on a wide range of projects and media, using various software programs to visualize and develop innovative graphic designs that meet the business goals of both the organization and its customers
• Work independently, as well as cooperatively with teams to meet deadlines, stay within budget, and schedule project implementation based on workload, which may include multiple simultaneous projects
• Examine existing processes, identify flaws, and create solutions that improve design capabilities
• Update and maintain internal databases for designs, photography and video
• Other duties as assigned

Education and Experience:

• College degree and at least 1-3 years of experience in graphic design required
• Degree in Design, Fine Arts or related field is a plus
• Experience with videography and photography is preferred
• Intermediate experience with Mac and Windows computer skills
• Intermediate knowledge of Adobe Creative Suite
• Working knowledge of HTML and CMS platforms
• Working knowledge of email platforms; Microsoft Dynamics preferred but not required
• Extensive knowledge of MS products, including Word, Excel, Outlook, Teams
• Proven graphic designing experience
• Strong portfolio of illustrations or other graphics
• Exceptional creativity and innovating design skills
• Familiarity with design software and technologies (such as Adobe Creative Suite, Mac products, Illustrator, Photoshop)
• Keen eye for aesthetics and details
• Organizational and time-management skills for meeting deadlines in a dynamic environment

Physical Demands:

While performing the duties of this job, the employee is regularly required to stand; use hands to finger, handle, or feel; and talk or hear. The employee is frequently required to reach with hands and arms. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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