Job Description

Aroma360 is one of the fastest-growing luxury fragrance and lifestyle brands dedicated to sending your senses on a vacation. Our exquisite range of products is inspired by the world's most beautiful destinations, designed to transport our customers to a place of luxury and relaxation. With a commitment to quality and innovation, we are expanding our brand globally and continuously launching new products to delight our customers.

We're looking for a strategic, detail-driven, and execution-obsessed  eCommerce Marketing Manager  to own the digital presence and performance of one of our flagship brands. This role is equal parts creative storyteller and data-driven operator—someone who can craft compelling onsite experiences, drive revenue growth, and lead cross-functional go-to-market initiatives with precision and purpose.

Key Responsibilities:

Go-to-Market Strategy & Execution

• Lead the development and execution of brand go-to-market (GTM) plans in partnership with creative, email, SMS, affiliate, paid media, and product teams.
• Merchandise category pages to highlight best sellers and move through high-inventory SKUs strategically.
• Align brand site strategy with seasonal trends and key moments in the business.

Site Optimization & Content Strategy

• Collaborate with content writers and SEO leads to launch new awareness content and optimize product/category pages for search.
• Partner with the data team to analyze site performance (sessions, CVR, bounce rate, revenue per visit) and apply findings to drive continuous improvement.
• Launch and iterate on custom landing pages in partnership with paid media to drive acquisition and performance.

Customer Acquisition & Retention

• Own and implement strategies that increase first-time customer conversion and reduce friction on the path to purchase.
• Expand subscription adoption and grow recurring revenue by optimizing offers, flows, and messaging.
• Support loyalty and retention by crafting onsite moments that reward, surprise, and deepen customer engagement.

Testing, Reporting & Development

• Partner with the UX/CRO team to launch and interpret site tests and launch winners.
• Monitor and report weekly on brand performance KPIs: traffic, conversion rate, bounce rate, AOV, new vs. returning customers, and more.
• Be the voice of the brand on-site—owning messaging, promo copy, storytelling moments, and brand tone.

Cross-Functional Collaboration

• Work hand-in-hand with influencers, social, and creative to ensure messaging is consistent across all brand touchpoints.
• Live and breathe your brand—champion it in every room, every meeting, and every metric.

Qualifications:

• 5–7 years of eCommerce, brand site, or DTC marketing experience
• Proven ability to work cross-functionally and drive GTM execution at a high level
• Strong understanding of UX, CRO, and digital merchandising
• Fluent in site analytics tools (GA4, Shopify, etc.)
• Experience optimizing for both conversion and brand-building
• Subscription or recurring-revenue model experience a major plus
• Obsessed with brand growth, storytelling, and performance equally

Schedule and Salary

• Mon-Fri 9am-6pm In office 
• Wynwood, Miami
• Salary $70K annually 
• Medical, Dental and Vision 
• 401K, PTO and more

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